--- title: "Branding Agency in Riyadh — Logo & Brand Identity" url: https://www.eclipseagency.net/solutions/branding language: en publisher: Eclipse Agency updated: 2026-10-08 --- # Branding Agency in Riyadh — Logo & Brand Identity Eclipse Agency is a branding agency in Riyadh, Saudi Arabia, that builds complete brand identities for companies launching, growing or repositioning in the Saudi market. A brand is more than a logo: it is the way customers recognise you on a shelf, in a feed, on a storefront and in a proposal. Our work covers the whole chain, from brand strategy and naming direction through logo design, visual identity systems, brand guidelines and packaging. Every identity we design is built to work in Arabic and English from the first sketch. Arabic lettering is drawn and balanced alongside the Latin version rather than added at the end, so the brand reads as native in both languages and holds together on bilingual signage, packaging and social content. The goal is a brand your team can actually use. Alongside the creative work, the agreed handover identifies the source files and rules for colour, typography, imagery and tone, so marketing, sales and any future agency can produce on-brand material without guessing. Whether you need logo design in Riyadh for a new venture or a structured refresh of an established brand, the process starts with understanding your business before anything is drawn. ## What's included ### Logo Design A primary logo plus the variations a real brand needs: horizontal and stacked lockups, an icon or monogram, single-colour and reversed versions, and Arabic and English forms that sit comfortably together. Each is tested at small sizes, on dark and light backgrounds, and in the places your customers will actually see it. ### Brand Guidelines A practical brand book that explains how to use the identity correctly: logo clear space and misuse, colour values for print and screen, type hierarchy in Arabic and English, photography and illustration direction, and tone of voice. It is written for the people who will use it daily, not to sit in a drawer. ### Visual Identity Systems The wider system that makes a brand recognisable beyond the logo: colour palette, typography pairing, patterns, graphic devices, iconography and layout grids. We apply it to key touchpoints such as stationery, social media templates, presentations and signage so you can see the system working before launch. ### Brand Strategy The thinking that guides every design decision: who you serve, what makes you different, the promise you make and the personality you express. We review your market and competitors, then document positioning, messaging pillars and voice so the identity is built on a clear, shared direction. ### Packaging Design Packaging that stands out on Saudi shelves and in unboxing content, designed with bilingual labelling in mind. We handle structure recommendations, artwork, product ranges and variants, and prepare print-ready files in coordination with your printer or manufacturer. ### Brand Audit A structured review of how your brand currently shows up across your website, social accounts, packaging, stores and sales materials. We identify inconsistencies, gaps and outdated assets, then recommend whether a light refresh, a partial update or a full rebrand makes sense for your stage. ## Who it's for - New companies in Riyadh that need a complete identity before launch - Established businesses whose look no longer matches their size or ambition - Brands expanding across Saudi Arabia or the Gulf that need a consistent bilingual identity - Consumer products that need packaging designed for retail and e-commerce - Companies preparing for investment, a new branch or a new product line - Teams whose marketing looks different on every channel and need clear rules ## How an engagement runs 1. **Discovery.** We start with a working session to understand your business, customers, competitors and goals. We review existing materials, collect references you like and dislike, and agree on scope, deliverables and a timeline before any design work begins. 2. **Strategy.** We turn what we learned into a short strategy document covering positioning, audience, personality and key messages. You review and approve it, so the creative direction is judged against agreed goals rather than personal taste. 3. **Design.** We present initial identity directions in Arabic and English, shown on real applications. Together we choose one route and refine it through structured feedback rounds until the logo, colours, typography and supporting elements are right. 4. **Delivery.** We finalise the brand guidelines, apply the identity to the agreed touchpoints and hand over the source and export files included in the agreed scope. We stay available to answer questions as your team starts rolling the brand out. ## Frequently asked questions ### How long does a branding project take? A typical brand identity project takes 4 to 8 weeks, depending on scope. A focused logo and core identity sits at the shorter end, while projects that include strategy, packaging or a larger set of applications take longer. We agree on a timeline with clear review points during the discovery stage, so you know when each part will be ready. ### What is included in a branding package? Each package is scoped to your needs, but a full identity usually covers brand strategy and positioning, logo design with its variations, colour palette, Arabic and English typography, supporting graphic elements, brand guidelines and key applications such as stationery and social media templates. Packaging design and brand audits can be added or run as separate projects. ### Do you design logos in both Arabic and English? Yes. We design Arabic and English versions together so they share the same proportions, weight and character. That avoids the common problem of an Arabic logo that looks like an afterthought. If your brand only needs one language, we still check that the identity leaves room to add the other later. ### Who owns the logo and design files? The project agreement should identify the final approved identity files, editable source files and export formats included in handover, together with the ownership or usage rights and any third-party font or asset licences. Confirm these items and the payment and handover conditions before work starts; a service enquiry alone does not establish the terms. ### How much does branding cost? Branding is scoped per project, because a logo refresh and a full identity with packaging involve very different work. After a short discovery call we send a proposal with the scope, timeline and cost. If you need ongoing design support after launch, we also offer a monthly retainer with a dedicated team. ### Can we work with your team in person in Riyadh? Yes. Our team is based in Riyadh, so workshops and presentations can happen at your office or ours. Clients elsewhere in Saudi Arabia or the Gulf can work with us entirely online, with the same review stages and shared files.