Free Resources
A brand brief and practical marketing guides
Start with a project brief, or work through brand positioning, social media planning and SEO. These resources are available to read now.
Branding
The Eclipse Brand Brief Template
A 12-section worksheet to define your audience, positioning, voice and visual direction before starting a branding project.
Copy or printOpen
Strategy
Brand Positioning for Saudi Businesses
Work through your audience, competitors, differentiators and positioning statement before choosing a visual identity.
Read the guideOpen
Social Media
Social Media Planning in Saudi Arabia
Plan channels, language, content, creator collaborations and measurement around the customers you want to reach.
Read the guideOpen
Search
SEO Strategy for Saudi Businesses
Diagnose indexing, impressions and clicks, map each page to a useful purpose, and measure the result of your changes.
Read the guideOpen
Prefer to write your brief in Arabic? نموذج موجز الهوية البصرية بالعربية
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