What services does Eclipse Agency offer?

Eclipse Agency offers branding & identity design, digital marketing (SEO, social media, content strategy), web & app development, motion graphics & animation, video production, and 3D design & visualization.

Where is Eclipse Agency located?

Eclipse Agency is based in Riyadh, Saudi Arabia. We serve clients across Saudi Arabia, the UAE, and Egypt.

How much does it cost to work with Eclipse Agency?

Project costs vary based on scope and requirements. We offer custom proposals for each project. Contact us at marketing@eclipseadagency.com for a free consultation and quote.

How long does a branding project take?

A typical branding project takes 4-8 weeks depending on complexity. This includes discovery, strategy, design, and refinement phases. Larger brand systems may take longer.

Entertainment & Events

Sparkle Branding Project – Where Magic Happens.

Eclipse Advertising Agency proudly partnered with Sparkle to bring their brand vision to life through dynamic and visually striking branding solutions. The project focused on creating a captivating visual identity that reflects the essence of Sparkle: innovation, energy, and magic.

Client

Sparkle

Industry

Entertainment & Events

Services

Branding, Space Design

Timeline

8 Weeks

The Work

Key Highlights:

Sparkle is an entertainment and events company that creates immersive experiences for families and young audiences across the Gulf region. Eclipse Agency was tasked with developing a comprehensive brand identity and environmental design system that would bring the magic of Sparkle to life across physical venues and digital channels.

Immersive Space Design:

From custom wall graphics to a tailored reception area, the branding elements ensure a cohesive and immersive experience that enhances Sparkle's presence.

Modern Aesthetic:

The branding features bold geometric patterns and a vibrant color palette, creating a contemporary and engaging visual language.

Tagline Integration:

The tagline, "Where Magic Happens," is seamlessly incorporated into the design, reinforcing Sparkle's commitment to delivering extraordinary experiences.

Sparkle Branding Project – Where Magic Happens. case study

Challenge

The Challenge

Sparkle had an ambitious vision: to become the go-to entertainment brand for families in the region. However, their existing branding was inconsistent and fragmented. Different venues used different color schemes, signage styles, and messaging, creating a disjointed experience that confused visitors and diluted the brand's impact.

The company was preparing to open two new locations and needed a unified visual system that could scale across multiple venues while still allowing each location to feel unique. The branding also had to resonate with both children (the primary audience) and their parents (the decision-makers), striking a balance between playful excitement and premium quality.

Beyond the visual identity, Sparkle needed their physical spaces to feel truly immersive. They wanted guests to feel transported the moment they walked through the door, with every surface, texture, and detail reinforcing the brand's promise of magical experiences.

Approach

Our Approach

We approached the Sparkle project as a world-building exercise rather than a traditional branding assignment. Our team started by mapping the complete guest journey, from first seeing an ad online to walking through the entrance, experiencing the entertainment zones, and sharing photos afterward. This journey-mapping revealed critical touchpoints where the branding could create moments of delight.

The visual identity we created centers on bold geometric patterns in a vibrant palette of electric purple, magenta, and gold. These patterns are modular and can be combined in different configurations for different zones within each venue, giving locations their own personality while maintaining brand cohesion. The tagline "Where Magic Happens" is woven throughout the experience, appearing not just on walls but integrated into floor graphics, ceiling installations, and interactive elements.

For the environmental design, we created detailed specifications for wall graphics, reception areas, wayfinding signage, and photo opportunity zones. Each element was designed to be Instagram-worthy, understanding that social sharing is a core driver of awareness for entertainment brands. We also developed a comprehensive digital toolkit so that Sparkle's marketing team could produce on-brand content at speed.

Results